PCB Raises Concerns over Revenue Distribution Model

May 28, 2023


PCB Raises Concerns over Revenue Distribution Model


The Pakistan Cricket Board (PCB) expressed its dissatisfaction with the proposed revenue distribution model for international cricket. While acknowledging that India, being the financial powerhouse of the game, should receive the largest share, PCB Chairman Najam Sethi informed Reuters about their concerns.

ICC Model

The International Cricket Council (ICC) has put forth a new revenue-sharing model for the 2024-2027 cycle, which will be voted on during the upcoming board meeting in June.

Leaked figures suggest that India would claim 38.5%, while England and Australia would receive 6.89% and 6.25% respectively. Pakistan’s share would be 5.75% of the ICC’s projected earnings, primarily from media rights sales. The 12 full members of the ICC would collectively receive 88.81%, with the remaining portion distributed among its 96 associate members.

Sethi expressed the PCB’s insistence on transparency and requested the ICC to provide details on how these figures were determined. The board is not satisfied with the current situation and will not approve the financial model unless the necessary information is provided.

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India, responsible for approximately 80% of ICC revenue, attracted a $3 billion bid from Disney Star for the media rights for the Indian market from 2024 to 2027. Sethi mentioned that at least two other Test-playing nations were also unhappy with the proposed model and had sought further clarification.

The ICC, which took into account factors such as team performance and contribution to commercial revenue, was unavailable for immediate comment. Sethi emphasized that India should receive a larger share in principle, but questioned the process used to develop the proposed distribution table.

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The proposed revenue split has sparked discussions in the world of cricket, particularly due to the rise of franchise-based leagues driven by India. Former England captain Mike Atherton criticized the model, deeming it “flawed” and expressing concerns about its potential to exacerbate existing inequalities and reduce competitiveness in international cricket.

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